Toto worked at TBWA for a decade, latterly as Head of Strategy at the London office. He was responsible for two Euro Grand Prix Effie winning product launches for Nissan, and multiple Cannes winning campaigns for Adidas, PlayStation and Nissan. Following this, he was headhunted to launch the London office of Droga5, where he was Head of Strategy for five years. He helped the agency grow from four to 44 people, leading accounts such as Peroni UK, Asahi Global, Bowers & Wilkins and ancestry.com and winning Campaign’s Independent Agency of the Year in his fifth year of working there. Toto also directed and wrote a short ﬁlm for the BBC called ‘Two Angry Men’ which is now on Amazon Prime. Toto is now Chief Strategy Officer and Partner of Here Be Dragons, a London-based PR agency with clients including Kopparberg, giﬀgaﬀ TikTok and Justice 4 Grenfell. He also set up Beating Heart in 2018 with Mc&T Founder Paul McEntee, which is dedicated to devising cultural properties and platforms for clients such as Levi’s, Warner Music and Extreme E.